Salesforce, being the global leader in CRM solutions business, understands the great relevance of CRM in online commerce. They also understand the fact that a solution for online commerce is niche and should be focused. To begin with, Salesforce acquired a cloud solution for e-commerce for large and small businesses, Demandware, in 2016. It was a major step towards changing how e-commerce enterprises interact with their customers. Subsequently, Salesforce created the new Salesforce Commerce Cloud and integrated it into its Customer Success Platform with Demandware technology.
Salesforce Commerce Cloud is a cloud-based commerce platform that includes various astonishing features, accessible tools, and trading portals to improve and expand your online business. It rationalizes the buying process, personalizes the customer experience, and makes purchases appropriate for mobile devices.
Benefits of Commerce Cloud
With Commerce Cloud, Salesforce development providers can support companies in providing better user experiences to retail customers while improving marketing possibilities to reach more online presence.
Here are some major advantages of Commerce Cloud for commercial clients:
You may profit from integrating the complete purchasing experience of your customers via digital channels, from marketing to fruitful purchase and retention efforts.
48% of customers spend more when their experience is personalized.
With the Salesforce commerce cloud, you can personalize each customer's journey and make appropriate product recommendations if you have information about their interactions with your brand and purchasing activities. Moreover, building a customer-centric company model and outsmarting consumer expectations is one of the main companies' goals, isn't it?
You can successfully address today's business hitches, such as heavy traffic, deep data storage, massive numbers of items, and huge transaction volumes. With Commerce Cloud, you can smoothly adopt new technologies and automated scalability and handle traffic heaves and other unanticipated situations.
55% of purchases are made from mobile. That’s why a mobile-optimized eCommerce store or app with an easy-to-use interface is critical for attracting customers and making their buying experience entertaining. Furthermore, Google orders indexing and ranking your website in organic search results based on the mobile version of the content. Commerce Cloud focuses on mobile technology. For example, you can develop a smart app to streamline your staff's work and a strong app for customers to make their experience unresolved using Commerce Cloud's convenient features.
Overview of features and integration
Salesforce Commerce Cloud provides many useful capabilities for managing e-commerce firms and providing brilliant customer care. Also, Commerce Cloud is a component of the Salesforce Digital 360 platform for selling and communicating with the audience through digital channels.
Let us look at the features and integrations of Salesforce Commerce Cloud and the commercial fundamentals of Salesforce Digital 360 in detail:
By integrating trading channels, you can simplify the purchasing process for your customers and shop employees. Ensure personalized customer service and provide your team members access to your online customer database and product information. Let your customers create wish lists from your ideal products and minimize sales by displaying attractive offers in your online store.
You may swiftly construct a great Commerce website using this robust framework. To customize your website efficiently, utilize pre-designed wireframes, built-in digital breakthrough technologies, and vital integrations.
It provides a variety of templates, developer tools, and commercial APIs for building e-commerce websites without programming knowledge. Connecting your company's data across all digital channels is achievable and reaches data-driven information on your customers' experiences on a single platform.
Popular tools, mobile frameworks, and features will help you create responsive eCommerce websites. With Commerce Cloud Digital, you can promote your online store on social media and reach a broader audience. Furthermore, you may optimize mobile payment and search, minimize abandoned carts, and create your own branded app to better client mobile experience.
Account portals, loyalty programs, and other tools can help you establish long-term relationships with your customers. Use communities and social networks to provide your target audience with current content and corporate news. Provide your customers with apt training resources at every stage of their journey to purchase.
You can find educational resources, user applications, and solutions and discuss the up-to-date commercial developments. Also, with MuleSoft Accelerator for Commerce Cloud you can quickly integrate external systems such as Jira, ServiceNow and SAP into Service and Commerce Cloud.
Einstein AI is the key to increasing customer engagement and satisfaction. With Commerce Cloud Einstein, you can track and analyze consumer behavior, display personalized product offerings, and automate search and category pages based on commercial information. You can also use Einstein’s search dictionaries to configure the intelligence search and provide pertinent results.
In September 2020, Salesforce presented Digital 360, a all-inclusive solution for decision-makers in marketing, commerce, and digital technology. It allows business owners to respond to today’s digital environment by digitizing brand-customer relationships and creating personalized customer experiences.
Digital 360 combines the main components of Marketing Cloud, Experience Cloud, and Commerce Cloud, bringing innovations to the Salesforce Customer 360 platform.
As an integrated component of Digital 360, Commerce Cloud helps companies simplify the payment process and increase security. Collaboration with Stripe uses the Commerce Cloud Payments to add the ability to pay to your website with just a few clicks rather than encryption. Consequently, customers can pay with credit cards, mobile wallets Apple Pay, and Google Pay with built-in fraud protection.
Needless to state, Salesforce Commerce Cloud is one of the best tools for planning, building, and managing any ecommerce business.
There are enough and more reasons as stated above which make it a compelling choice for any type of business. The adaptations required, and how quickly the organization can scale using Salesforce Commerce Cloud makes it an obvious choice.